For the Painted Pony Ball in 2012, the traditional western theme took an old Hollywood Western turn. We started by colorizing the great old photo of the glamorous couple in the moonlight, and created an old-west saloon look for the event logo. The colors were decidedly “muted but bright”, to evoke that retro feel, but in a modern way. The pieces for the event included the save-the-date, the invitation with inserts and response cards, the program and auction catalog as well as supporting pieces (banners, table numbers, video graphics) for the event décor.